Artisan Home
Artisan Home, a premium home decor brand, recognized the shift toward AI-powered search and wanted to position themselves as leaders in AI visibility before their competitors caught on.
The Challenge
Traditional SEO was becoming less effective as AI chatbots like ChatGPT, Perplexity, and Google SGE began answering queries directly. Artisan Home needed to ensure their products and expertise were being cited by AI systems.
Our Solution
We developed a pioneering AI Optimization (AIO) strategy focused on structured data, entity building, and creating authoritative content specifically designed to be referenced by large language models.
Our Approach
Entity Strategy
Built comprehensive entity profiles across knowledge bases and authoritative platforms.
Structured Content
Created Q&A content, how-to guides, and comparison pages optimized for AI extraction.
Citation Building
Secured mentions and references in sources commonly used to train AI models.
AI Monitoring
Implemented tracking to monitor brand mentions and citations across AI platforms.
The Results
Measurable Impact
Increase in AI chatbot citations
Monthly AI-generated brand references
Website traffic from AI referrals
Products featured in AI recommendations
"Chraedon helped us get ahead of a massive shift in how people discover products. When our competitors realized AI visibility mattered, we were already dominating the space."
Emma Richardson
Founder, Artisan Home
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