Privacy Policy | Chraedon

1. Introduction

Welcome to Chraedon. We are committed to protecting your privacy and ensuring that your personal information is handled responsibly. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at https://chraedon.com or engage with our services.

Chraedon is an unregistered sole tradership operated by Dilan N Christian, based in Reading, United Kingdom. For the purposes of data protection law, we are the data controller responsible for your personal information.

By using our website or services, you agree to the collection and use of information in accordance with this policy. If you do not agree with the terms of this Privacy Policy, please do not access or use our website or services.

2. Information We Collect

2.1 Information You Provide to Us

We collect information that you voluntarily provide when you:

Contact Form: When you submit our contact form, we collect your name, email address, phone number (optional), company name (optional), service interest, budget range, and message content.
Newsletter Signup: When you subscribe to our newsletter, we collect your email address.
Client Engagement: When you become a client, we may collect additional information necessary to provide our services, including business details, project requirements, and payment information.

2.2 Information Collected Automatically

When you visit our website, we automatically collect certain information about your device and usage, including:

Device Information: Browser type and version, operating system, device type, and screen resolution.
Usage Data: Pages visited, time spent on pages, click patterns, and navigation paths.
Location Data: General geographic location based on your IP address.
Cookies and Similar Technologies: We use cookies and similar tracking technologies to collect and track information. See our Cookie Policy for more details.

3. How We Use Your Information

We use the information we collect for the following purposes:

To Respond to Enquiries: We use your contact information to respond to your questions, requests, and enquiries about our services.
To Provide Services: We use your information to deliver the digital marketing services you have engaged us for.
To Send Newsletters: With your consent, we send periodic newsletters containing marketing insights, company updates, and promotional content. You can unsubscribe at any time.
To Improve Our Website: We analyse usage data to understand how visitors interact with our website and to improve user experience.
For Marketing Purposes: With your consent, we may use your information for targeted advertising on platforms such as Facebook and LinkedIn.
To Comply with Legal Obligations: We may process your information to comply with applicable laws, regulations, and legal processes.

4. Legal Basis for Processing (GDPR)

Under the UK GDPR and EU GDPR, we process your personal information based on the following legal grounds:

Consent: Where you have given clear consent for us to process your personal information for a specific purpose, such as receiving our newsletter or marketing communications.
Contract Performance: Where processing is necessary for the performance of a contract with you or to take steps at your request before entering into a contract.
Legitimate Interests: Where processing is necessary for our legitimate interests or the legitimate interests of a third party, provided your interests and fundamental rights do not override those interests. Our legitimate interests include operating and improving our website and business, and responding to enquiries.
Legal Obligation: Where processing is necessary for compliance with a legal obligation to which we are subject.

5. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyse website traffic, and understand where our visitors are coming from.

We use the following types of cookies:

Essential Cookies: Necessary for the website to function properly and cannot be switched off.
Analytics Cookies: Help us understand how visitors interact with our website by collecting and reporting information anonymously (e.g., Google Analytics).
Marketing Cookies: Used to track visitors across websites to display relevant advertisements (e.g., Facebook Pixel, LinkedIn Insight Tag).

For detailed information about the cookies we use and how to manage them, please see our Cookie Policy.

6. Data Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. However, we may share your information in the following circumstances:

Service Providers: We may share your information with third-party service providers who assist us in operating our website and conducting our business, such as hosting providers and email service providers. These providers are contractually obligated to protect your information.
Analytics Partners: We share anonymised data with Google Analytics to understand website usage patterns.
Advertising Partners: With your consent, we share data with Facebook and LinkedIn for advertising purposes, including creating custom audiences and measuring ad effectiveness.
Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities.
Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

7. International Data Transfers

As we serve clients globally and use international service providers, your personal information may be transferred to and processed in countries outside the United Kingdom and European Economic Area (EEA), including the United States.

When we transfer personal data outside the UK/EEA, we ensure appropriate safeguards are in place, such as:

Standard Contractual Clauses approved by the European Commission or UK Information Commissioner's Office
Transfers to countries deemed to have adequate data protection by the relevant authorities
Binding corporate rules for intra-group transfers

By using our website or services, you consent to your information being transferred to and processed in countries outside the UK/EEA where data protection laws may differ.

8. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, including:

Contact Form Submissions: Retained for up to 3 years from the date of submission, unless you become a client or request deletion.
Newsletter Subscribers: Retained until you unsubscribe or request deletion.
Client Data: Retained for 7 years after the end of the client relationship for legal and accounting purposes.
Analytics Data: Retained in accordance with our analytics providers' retention policies (Google Analytics retains data for 26 months by default).

After the retention period expires, we will securely delete or anonymise your personal information.

9. Your Rights

Under UK GDPR and EU GDPR, you have the following rights regarding your personal information:

Right to Access: You have the right to request a copy of the personal information we hold about you.
Right to Rectification: You have the right to request that we correct any inaccurate or incomplete information.
Right to Erasure: You have the right to request that we delete your personal information in certain circumstances ("right to be forgotten").
Right to Restrict Processing: You have the right to request that we limit the processing of your personal information in certain circumstances.
Right to Data Portability: You have the right to receive your personal information in a structured, commonly used, and machine-readable format.
Right to Object: You have the right to object to the processing of your personal information for direct marketing purposes or where we process based on legitimate interests.
Right to Withdraw Consent: Where we rely on your consent to process your personal information, you have the right to withdraw that consent at any time.

To exercise any of these rights, please contact us at [email protected]. We will respond to your request within one month.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe we have not handled your personal information in accordance with data protection law. Visit ico.org.uk for more information.

10. Children's Privacy

Our website and services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us immediately at [email protected], and we will take steps to delete such information.

11. Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last updated" date.

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

13. Contact Us

If you have any questions about this Privacy Policy, wish to exercise your rights, or have concerns about how we handle your personal information, please contact us:

Email: [email protected]
Address: Chraedon, Reading, United Kingdom

We will endeavour to respond to all legitimate requests within one month.