Nova Financial
Nova Financial, an innovative fintech startup offering personal finance management tools, needed to scale their user acquisition while maintaining efficient cost per acquisition in a highly competitive market.
The Challenge
The fintech space is saturated with competitors spending millions on advertising. Nova Financial had a limited budget and needed to find creative ways to reach their target audience of millennials and Gen Z users interested in financial wellness.
Our Solution
We developed a multi-channel paid media strategy combining Google Ads, Meta advertising, and TikTok to reach users at different stages of their financial journey. Our approach focused on creative testing, audience segmentation, and conversion rate optimization.
Our Approach
Audience Research
Deep-dive analysis into financial behaviors and pain points of target demographics to inform messaging.
Creative Strategy
Developed 50+ ad variations testing different value propositions, formats, and hooks across platforms.
Funnel Optimization
A/B tested landing pages and signup flows to maximize conversion rates from paid traffic.
Attribution Setup
Implemented multi-touch attribution to understand the full customer journey and optimize spend.
The Results
Measurable Impact
Return on ad spend across all channels
Decrease in cost per acquisition
New app signups from paid campaigns
Lifetime value to customer acquisition cost
"The team at Chraedon helped us crack the code on profitable paid acquisition. Their data-driven approach and creative testing methodology delivered results beyond our expectations."
James Chen
CEO, Nova Financial
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