MedCare Plus
MedCare Plus operates a network of urgent care clinics across the UK. They needed to dominate local search results to drive patient appointments in an increasingly competitive healthcare market.
The Challenge
Healthcare SEO requires navigating strict YMYL guidelines while competing against established hospital networks and healthcare aggregators. Each clinic location needed individual visibility.
Our Solution
We implemented a hyper-local SEO strategy with location-specific landing pages, Google Business Profile optimization, review management, and healthcare-compliant content creation.
Our Approach
Local Optimization
Created and optimized 45 location-specific pages with unique, medically-accurate content.
GBP Management
Full optimization of Google Business Profiles including posts, Q&A, and service areas.
Review Strategy
Implemented review generation and management system across all locations.
E-E-A-T Building
Established medical expertise through doctor profiles, credentials, and authoritative content.
The Results
Measurable Impact
Average position for "urgent care near me"
Increase in bookings from organic search
Locations appearing in local 3-pack
Average rating across all locations
"Local SEO was critical for our growth strategy. Chraedon helped us become the go-to urgent care provider in every market we operate in."
Dr. Robert Hughes
Medical Director, MedCare Plus
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