Luxe Fashion House
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SEOFashion & Retail2024

Luxe Fashion House

Luxe Fashion House, a premium fashion retailer, was struggling to compete with larger e-commerce giants in organic search. Despite having exceptional products, their online visibility was minimal, resulting in heavy reliance on paid advertising.

+312%
Organic Traffic
850+
Keyword Rankings
+£1.2M
Revenue from SEO
45 → 62
Domain Authority

The Challenge

The fashion industry is notoriously competitive in SEO. Luxe Fashion House faced challenges including low domain authority, thin product descriptions, poor site architecture, and minimal backlink profile. Their organic traffic accounted for only 8% of total website visits.

Our Solution

We implemented a comprehensive SEO strategy that included technical SEO overhaul, content strategy focused on fashion guides and trend reports, strategic link building with fashion publications, and schema markup implementation for products.

Our Approach

Technical Foundation

Complete site audit and implementation of Core Web Vitals improvements, mobile optimization, and crawlability enhancements.

Content Strategy

Developed 150+ style guides, trend reports, and buying guides targeting high-intent fashion keywords.

Link Building

Secured 200+ high-quality backlinks from fashion magazines, lifestyle blogs, and industry publications.

Local SEO

Optimized for local searches to drive foot traffic to physical boutique locations.

Luxe Fashion House gallery 1
Luxe Fashion House gallery 2
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The Results

Measurable Impact

+312%
Organic Traffic

Year-over-year growth in organic sessions

850+
Keyword Rankings

Keywords ranking in top 10 positions

+£1.2M
Revenue from SEO

Additional revenue attributed to organic search

45 → 62
Domain Authority

Improvement in domain authority score

"Chraedon transformed our digital presence. We went from being invisible in search to ranking for thousands of fashion-related keywords. The ROI has been exceptional."

Sarah Mitchell

Head of Digital, Luxe Fashion House

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