Urban Threads
Urban Threads, a contemporary fashion retailer with 25 physical stores, was losing market share to online-only competitors. They needed an omnichannel strategy to unify their digital and physical presence.
The Challenge
Brick-and-mortar retailers face existential threats from pure-play e-commerce. Urban Threads needed to transform their digital capabilities while leveraging their physical store advantage.
Our Solution
We developed an integrated omnichannel strategy connecting e-commerce, social commerce, in-store digital experiences, and unified customer data to create a seamless shopping journey.
Our Approach
Digital Transformation
Rebuilt e-commerce platform with improved UX, site speed, and mobile experience.
Omnichannel Integration
Implemented buy-online-pickup-in-store and endless aisle capabilities.
Social Commerce
Launched shoppable content across Instagram, TikTok, and Pinterest.
Customer Data Platform
Unified customer data across channels for personalized marketing.
The Results
Measurable Impact
Total omnichannel revenue growth
E-commerce revenue increase
Increase in store visits via digital
Increase in customer lifetime value
"Chraedon helped us see our stores not as a liability but as a competitive advantage. The omnichannel strategy transformed every aspect of how we engage customers."
David Park
CEO, Urban Threads
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