Wanderlust Escapes
Wanderlust Escapes, a luxury travel agency specializing in bespoke experiences, needed to reach high-net-worth individuals and convert their aspirational browsers into booked travelers.
The Challenge
Luxury travel advertising requires reaching a niche audience with high purchase intent. The long consideration cycle (3-6 months) and high average order value (£15,000+) required sophisticated targeting and nurturing.
Our Solution
We created an immersive paid media strategy using video-first creative, interest-based targeting on Meta and YouTube, and search capture campaigns to convert high-intent researchers.
Our Approach
Video Strategy
Produced cinematic video content showcasing destinations and exclusive experiences.
Audience Building
Built custom audiences based on luxury lifestyle signals and travel intent.
Retargeting Funnel
Multi-stage retargeting with destination-specific content based on engagement.
Lead Nurturing
Integration with CRM for personalized follow-up and consultation booking.
The Results
Measurable Impact
Year-over-year increase in bookings
Average booking value from paid
Cost per qualified consultation lead
Total video views across campaigns
"The creative quality and targeting precision exceeded anything we'd seen before. Our brand now reaches exactly the right people at the right moment in their travel planning journey."
Alexandra Pemberton
Managing Director, Wanderlust Escapes
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